Teaching Toy Industry’s Current Situation And Prospects In Qiaoxia
Bridge to teach toy industry’s current situation and prospect of Yongjia County,Zhejiang Province,Bridge into the town,is like entering a teaching toy kingdom,great teaching toy products advertising signs everywhere,row upon row of factory workshop,a truckload of toys from here to teach shipped across the country ……This is the only teaching toys,Zhejiang,specialized markets. Bridge to teach toy industry was founded in the last century,70′s,80′s through the stage of development and 90 years of age.
After more than 30 years under the bridge were hard work,teaching toy industry has become a pillar industry in our county,one bridge was listed as Wenzhou,one of 12 major commodity production bases in the province’s only specialized teaching toy market. Output value in 2004 reached 610 million yuan in 2005,output reached more than 10 billion yuan. Here gathered 290 tutors toy manufacturing plants,up to more than 7000 kinds of product variety,production of the country to teach toy market accounts for almost 60% and 30% of the products exported to Europe,the Middle East,Australia,Southeast Asia and other countries and regions. Yaron,III and,Baicao Park,Pioneer,Cheng-te,wave,dragon-sized enterprises have become the industry pacesetter,performance impressive,under the bridge has become a veritable “China Education Toy of the town.”
However,due to start early to teach toy companies have launched the advantages of the present Xiao Yi,so that some enterprises are accustomed to revel in the “small boat U-turn”in error. So far,290 companies,only 30 came to our house beginning to take shape,lack of product innovation,and more foreign products can only be imitation. How to seize this opportunity to further strengthen and expand under the bridge to teach toy industry made great development.
1,the introduction of advanced management concepts,the establishment of modern enterprise management system.
The development of strategic thinking there is no scientific measure of the vitality of enterprises is not a simple changes in the business,the market share of the amount of output rise and fall,it also includes the management of production and sales network,sound,capital management,product research and development and scientific and technological content,risk avoidance,perfect enterprise management system,personnel training and reserves and so on. The following aspects are worthy of thorough consideration.
Adhere to people-oriented,establishing a modern enterprise management system of science
Management is the eternal theme. Strict management company,is the only way for enterprises to revitalize and strengthen the management of enterprise development strategy,the key is constantly changing according to market requirements,to seize the development strategy,technology innovation strategy and marketing strategy for these important links. At present,the domestic and international market increasingly competitive,companies must attach great importance to scientific decision-making and risk management,enabling enterprises to withstand the impact of changes in the market,effectively avoid risks,in this new environment,natural enterprises,private enterprises are speeding up the establishment of a modern enterprise system,scientific management system,speed up the construction of a modern enterprise system,to replace the traditional scientific management approach to management.
Once again,private enterprises to implement scientific management,we must explore and create new scientific management methods and improve the quality of workers. Whether incentive system or the management system,and more is that people have a positive future,how to scientific methods to make people’s enthusiasm into more wealth,including how to develop corporate war vinegar,enterprise financial management,corporate investment management ,enterprise project management.
The future development of enterprises,not just relying on the advanced equipment and technology leader,but also to rely on high-quality workers. At present,the majority of private enterprises in China,there are still small,low quality of employees,but also rely on human resources can not be achieved to optimize the allocation of other resources the other companies. The competition will be a modern economy is to develop high quality human resources,competition,and improve enterprise intrinsic quality of the final analysis,to improve the quality of man.
Enterprise scale,the environment,equipment level and product grade and quality of internal differences,substantial private enterprises reflects a person must form a scientific and rational enterprise leadership structure and organizational system,and build an effective incentive and restraint mechanisms,truly operational are not promoted or demoted,and personnel can be hired,and income can be increased or reduced and fully tap the potential of human resources to maximize the incentives and mobilize the enthusiasm of employees and creativity.
Second,relying on network technology,to create an electronic trading platform.
Internet technology market is the traditional physical technology market information technology systems and network integration and innovation. Technology through the Internet connection at all levels of property rights trading market,to connect tens of thousands of domestic companies,universities,research institutes,venture capital,technology intermediary organizations,and many other trading outlets,with information platform,communication platform,trading platform,service platform and management platform various functions such as the advantages of forming a national network of technology market intermediary system. It not only covers the traditional market,all the features of physical techniques,but also in technology,organization and function of the innovation has become the mainstream platform for future technical trading.
E-commerce advantage is to reduce the cost of product information dissemination and marketing costs. The use of search engines,data mining technology,consumers can be quick,cheap access to product information,thereby significantly reducing the cost of technology,product search,to enterprises not only to broaden the sales channels and greatly reduces the cost of sales. Although the establishment and maintenance of company website will take some investment,compared to other sales channels,when compared to multiple profits move.
Third,independent innovation,forming the core competitiveness
In the context of economic globalization,increasing international competition,lack of self-innovation capability not only seriously affect China’s industries and enterprises in the survival and development,but also affect our industry become competitive prominent problems. According to the State Council Premier Wen Jiabao’s government work report in regard to the request will improve the enterprises as the mainstay of innovation as a top priority of the work spirit of the instructions,we need to speed up the enterprises as the mainstay of technological innovation system,the real role of enterprises as a scientific and technological progress and self –an important pillar of innovation and the role of the backbone to realize “the introduction –digestion –absorption –innovation”model of healthy development,adhere to independent innovation is a comprehensive upgrade of the enterprise’s core competitiveness,and now the problem has been placed without delay in every enterprise before.
Enterprise should have scientific and technological innovation capacity and upgrade the product on their own R &D capability,with independent intellectual property rights,improving product technology content and form core competitiveness. The mentality of many enterprise development that emphasized the passing away of independent innovation enterprises stand the test of practice,innovation can not only bring high profits for the enterprise to better promote their long-term development,and therefore only by adhering to self-innovation is the business success of the Road.
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